Burger Planet
123 Lakerway
Gary, IN 84341
801-555-4567
burgerpalnet.com
Feb. 5, 2009
For Immediate Release
Burger Planet changes up menu
Burger Planet adds new food to help 30-40 year old women eat healthier
GARY Ind.—Burger Planet has hired Jayne Peterson, fitness guru, to be the spokes person for their new line of food geared toward women aged 30-40.
Jayne Petersen has been a sensation in the weight loss industry with her latest weight loss success story, Opal Whitcomb, who lost 75 pounds. Petersen, who has encouraged women to live a healthier lifestyle, will be supporting Burger Planet in a menu that is healthy choice for women. Peterson said, “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Recent market research has shown that 30 to 40 year old women are eating less at fast food restaurants due to the unhealthy food choices. Burger Planet, along with their classics like the Saturn and Mercury, has provided a healthier menu. Burger Planet has added white meat chicken breasts, with the choice of mayo or no mayo and the choice of it being wrapped in lettuce. They have also added packets of different types of fruit: Apples, grapes, peaches, pineapple, or bananas. As well as a new line of gourmet salads
James E. Muellenbach III, company CEO, said “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”
Burger Planet was founded in 1934 and is currently the leader of the Quick Service Restaurant Industry (QSR). Its companies founder James E. Muellenbach I, is the current president of the QSR Association. It has 8,921 franchises in every state and 17 countries. It has served up to 52 billion customers and counting.
Michelle Toponce
Public Relations Supervisor
801-555-3322
michelletoponce@burgerplanet.com
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