Positioning Framework Final

In recent studies done by the National Center for Health Statistics, it was shown that 66 percent of Americans are overweight or obese and that 61.4 percent of women are obese or overweight. In an article by msnbc it discussed how after a 10 to 15 year study of individuals, it was proven that being overweight or obese can take 3 to 10 years off an individual’s life. It also discussed the rising trend for eating healthy and right. After this research and our own we know that 30 to 50 year old women do not want to eat unhealthy food. That is why we propose to make a few additions to the menu at Burger Planet. These additions will give a more healthy variety to appeal to those women that fall into that age range that do not want to partake of unhealthy foods.

We believe that by adding healthy choices it will increase the variety of food choice and help change Burger Planets image. These healthy additions will help Burger Planet to be more family friendly because everyone in the family will be able to find something they enjoy. We also believe that this will offer us better customer relations.

We propose to hire an expert in eating trends to help the people understand and believe that the food is healthy that we are providing. Jane Peterson, a fitness guru, recently helped Opal Witcomb, the talk show host, lose 75 pounds. Jane Peterson is now a well known fitness name and people trust her because of how she helped Opal. We would like to bring her on the campaign to add her testimony and be a spokes person on the healthy food at Burger Planet. We believe that women in that demographic will trust and believe Jane Peterson.

There will also be some benefits to changing the menu and hiring Jane Peterson. We know that by doing this the customers will know that we care and are responding to the rise of eating trends by providing healthy options. It will show that we care about our customers and how they eat. By seeing that we care this will then increase our customer dedication. This will also expand our reach from only loyal customers to any who would like a healthy meal.

80's night

Turned background black, hue saturation, clone stamp, added text

Derby

I added text, changed the hue saturation, desaturated it,combined the two layers and used the eraser tool to make our faces and bodies color and used the burn tool.

Positioning Framework

Photo Shop Assignment

Picture or no Picture

I was reading an article in PRweek that was talking about how the pictures of Rihanna after she was beaten that were released. It discussed that in a regular situation the pictures of the victim would not have been released but because of her celebrity standing they were. This made me ask the question, what makes the rules different so that if you are a celebrity the pictures are shown but if you are Joe from down the street those pictures would never be seen. What gives us the right to invade in their lives because of their status? I understand that everyone wants the hot gossip but if the case were different, if it involved someone with not as high of a profile, the pictures would’ve never been shown. Doesn’t she deserve the same respect as any one of us? In my personal opinion the showing of the picture was a poor PR decision for TMZ.com. It wasn’t there picture to show in the first place. The police even said not to show it. “The photo is not supposed to be publicized; the police have made that clear,” says Rob Howe, news editor at People. I think next time instead at looking at the status of the person in the picture think of the person themselves and how it will affect them.